Fractional CMO & GTM Advisory
Let’s architect your marketing and go-to-market playbook.
Meet Your Fractional CMO
Narine Galstian, Founder & CEO
Hypergrowth CMO & Global Go-to-Market Leader with over 25 years of experience in B2B technology, services and SaaS solutions, specializing in scaling revenue and driving enterprise-level growth, while building diverse teams that thrive in a collaborative Al-forward culture. I'm a trusted-advisor to CEOs, Founders and executive teams with a proven track record of building global brands, and inspiring global marketing organizations with diverse backgrounds.
I have a track record of scaling revenue and driving successful exits. I start with your end goal in mind, clearly define your goals, and align your sales, marketing and cross functional teams to deliver impactful outcomes.
Fractional CMO Services
Stop Chasing Channels.
Start Driving Outcomes That Resonate.
GTM Strategy & Market Fundamentals
The blueprint for your market and category dominance.
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A deep dive into your competitive landscape and category opportunities.
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Defining the high-yield segments where you have the highest "right to win."
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Moving beyond personas to nail the messaging that resonates with decision-makers.
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Establishing the "North Star" metrics that align marketing with board-level goals.
Thought Leadership & Content Marketing
Transforming expertise into market-leading authority.
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Positioning your leadership team from "executives" to "authorities” and defining a high-impact plan to establish a presence on LinkedIn, industry publications, and keynote stages to build trust and a following
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Designing a unified voice for your brand by building frameworks that ensure your message remains consistent and "acquisition-ready" across PR, social media, investor relations, and internal milestones.
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Eliminating "random acts of content” by architecting a repeatable engine for high-value content creation, mapping every asset—from whitepapers to videos—to specific stages of the buyer journey.
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Defining the "Big Ideas" your company owns by creating the core narratives that differentiate your brand in a crowded B2B tech landscape and ensure your content drives demand
Fixing the leaks in your current campaign execution and growth engine.
Marketing Health & Optimization
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A "stop, start, continue" analysis of your current spend and marketing activities.
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Identifying friction points in the journey from lead to closed-won revenue.
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Defining the numbers that matter that are needed to make data-driven decisions.
Product Marketing & Sales Enablement
Defining the tools your sales teams need to win.
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Identifying the collateral and tools that move prospects through the funnel to closed won…and turn them into repeat customers.
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Developing the scripts, decks, and sequences that help sales reps close faster.
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The "battle cards" sales teams need to win against established incumbents.
Demand Generation & Pipeline Acceleration
Driving consistent, high-quality volume.
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Precision targeting for high-value enterprise accounts.
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Aligning your digital presence with your proactive sales outreach.
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Designing the integrated multi-channel programs that build brand authority and pipeline.
Revenue & Marketing Operations
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Ensuring your tech stack (Salesforce, HubSpot, etc.) is an asset, not a burden.
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Refining the hand-off process between marketing and sales to ensure no lead is left behind.
The Marketing Infrastructure for scale.
Add’l Ways We Can Partner
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High-level guidance for existing marketing teams or Founders/CEOs who need a veteran sounding board.
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Mentorship for your rising marketing leaders to enhance team performance and GTM execution, new product launches or projects.
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Short-term, project-based engagements focused on specific outcomes like a corporate rebrand, new product launch or international market expansion.